The Yeggies is an awards show that highlights some of the amazing talent we have here in Edmonton.
From people who code websites themselves, to those who write, speak, draw, all on their own time, Yeggies recipients inspire, evoke, inform, educate and entertain us. And they do it because they have a passion for it.
Below are the award categories for the third-annual Yeggies...
Best In Edmonton
The Best Edmonton award is given to an individual or organization whose social media content is focused on showcasing or highlighting the city and any related events, personalities or experiences in and around Edmonton. The winner provides an interesting viewpoint of Edmonton.
Best in Political or Current Affairs
The Best in Political or Current Affairs award is given to a an individual or organization whose content focuses on politics, municipal affairs, provincial affairs and/or current events in and around the city of Edmonton. The winner best informs and keeps Edmontonians up to date on the political issues affecting the city, region, province, etc.
Best in Sports
The Best in Sports award is given to a an individual or organization whose content focuses on a local sports team or teams, telling the stories behind games, the players, management and staff of those teams. The winner provides original content, unique presentation and perspective and the most “entertainment value”. Bonus goes to the social media property that manages to steer clear of sports cliches, if that’s even possible.
Best in Food
The Best Food award is given to an individual or business whose content focuses on all things food (and drink!) in the Edmonton area. Restaurants and bars, local farms, trends in food, and even home-cooking experiences are all eligible, as long as Edmonton is part of the conversation. The winner makes us salivate, feel envious that we don’t eat or drink so well, and even compels us to leave our dank basements to literally eat Edmonton.
Best in Film or Television
The best in film or television covers that scene in Edmonton, and beyond — maybe it’s a filmmaker or a film/TV critic who loves the medium and uses social media to voice their opinions on it. The winner shows us what film or television mean to Edmontonians. They have a passion for film or TV, and they inspire us to see more movies or shows, or even to consider making our own.
Best in Music
The best in music shows us the diversity of Edmonton’s music scene, and provides not only insight into different aspects of that scene, but also criticisms of the same. The winner shows us an approach to music coverage demonstrating curiosity, passion and a critical eye. They are knowledgeable about up-and-coming music acts, and have a solid understanding of the context of Edmonton’s musical history.
Best in Arts & Culture
The Best in Arts and Culture covers “the scene” in Edmonton. What scene, you ask? It could be anything related to arts and culture — (outside of music, film and television). The winner opens our eyes to all the incredible artistic and cultural opportunities available in the city — conversely it might be critical of the Edmonton arts scene, always looking for way it could be improved. In the end, it should enlighten us and show us what’s really going on in Edmonton.
Best in Family or Parenting
The Best in Family or Parenting award is given to those who share insights into their own families or family in general online. They may call themselves Mommy Bloggers or Daddy Bloggers (though of course these categories are medium agnostic). Regardless of self-applied labels, they let us into their homes, and allow us to get to know their families — and perhaps even our own — through storytelling.
Best in Fitness and Health
This award is given to an organization or individual who uses social media to teach/inform others about fitness and health. The winner uses social media to promote fitness and healthy living that inspires people — and sometimes even gets them to change their behaviour. Failing that, it at least makes some people feel guilty while they consume an unusual amount of cheese.
Best in Humour
The Best in Humour award is given to an individual or organization whose content is designed to make us laugh — and more often than not, it completely achieves that objective. They don’t necessarily have to highlight Edmonton, but if they don’t, they should at least be something that’s created by an Edmontonian (or a few of them).
Best in Fashion and Style
The Best in Style and Fashion award is given to a individual or business that covers the trends and styles influenced by and being seen in Edmonton. The winner uses social media to inspire its audience in their own style and keep them in the know about forthcoming trends in style and fashion.
Best in Photography
This award is given to a local photographer whose images are interesting, captivating, and can’t help but compel viewers to comment or click like. The winner of this category often gets their photos shared far and wide, and makes the rest of us wish we had an eye like that.
Best in Business
The best businesses in the Edmonton community know how to use social media to their advantage. The winner of this category is using some form of social media to engage with audiences beyond the “hard sell.” The winning business creates content its audience is keen on obtaining and does so in a community-minded way — that is, not just to sell products or services.
Best in Non-Profit
There are non-profit organizations* out there using social media to inform and engage with people about the causes near and dear to them. These organizations might use social media to campaign, or simply to communicate with community members about the issues they support. The winning organization here feels like it’s part of the community — not simply by virtue of the work it does, but because of how it helps to contribute to the ongoing discussion in and about Edmonton.
*Must be a registered non-profit.
Best in Public Service
While perhaps not a registered company or non-profit, this individual or organization goes above and beyond to highlight issues important to them and the rest of the community. The winner is using social media to inform, educate or guide Edmontonians. They’re helping to add to our knowledge and understanding of the city around us.
Best Twitter Persona
This can be an individual or person based in Edmonton that you love to follow. They might inspire you, make you laugh, make you think or make you shake your head. They may do all of those things simultaneously. They’re always the first person you refer people to when they ask you who in Edmonton they should follow on Twitter.